Joey Chowaiki is the CMO and Co Founder of Magma. Living in LA, there were tremendous opportunities in emerging media. In 2013, after Instagram was launched, Joey recognized the potential market of influenced advertisements on social media and co founded Open Influence. His goal was to master brand and product awareness through content creators/influencers.
During 2017, In Magma’s earliest days, he was tasked to carve out both target markets and distribution tactics for this first of its kind platform. His knowledge and experience in the creator and social spaces has allowed him to leverage years of trust with top influencers around the world to expand their value and reach using Magma .
Magma started collaborating with Randi and Camille, first as beta testers and then as contributors. We recognized the important synergy between the MAGMA platform, travel, luxury lifestyle and philanthropy. The P2P Life offers an exciting, diverse community with sophisticated clients looking to create and consume authentic, deep content (Mags). MAGMA offers P2P’s equally passionate staff, collaborative experts and their global business partners a revolutionary new digital publishing tool/technology that is platform agnostic, and does not require an app for readers to consume content.Creating content is equally accessible to beginners and sophisticated marketers and influencers at no cost. I am excited to represent Magma as a collaborative expert with The P2P Life and share the magic of MAGMA with everyone. Watch for upcoming Mags, podcasts and panels on how to create, consume and share content via The P2P Life and Magma.